
What
BRANDS TALK SERIES: IDENTITY & CULTURE: EASTERN EUROPEAN CREATIVITY
We’re bringing together highly awarded international speakers who have captured the essence of their cultures, transforming it into insights that have helped brands reshape their markets for good—deeply influencing their audiences' psyche, beyond mere visibility and profit.
This event marks the first in a series celebrating 20 years of TheAlternativeSchool’s Private Diplomacy, a relentless effort to elevate local creatives—both young and seasoned—in their pursuit of Lions. Since 2005, through consultancy, events, and training, we’ve passionately opened the Romanian market’s doors to the inner world of the planet’s most culturally relevant brands.
Hear, hear—to the next 20 years!
Speakers


For whom
The event is dedicated to competent, ambitious, and deeply curious professionals in the creative economy, including senior brand managers, marketers, communicators, designers, digital artists, content creators, creative PR specialists, game developers, strategists, diplomatic personnel, and business & cultural press.

What's in it for you
Meet top senior performers: Davor Bruketa, Tereza Sverakova and upcoming talented Young Lions
A rich, consistent, knowledge-focused event meant to enlarge people's perspectives on the latest& the hottest trends in culturally relevant creativity
Inspiration to set sails for remarkable brand evolutions & as consequence, internationally awardable campaigns coming from Eastern Europe
A delightful networking evening, with the elite of the marketing, brand management, cultural, creative & diplomatic communities
As always, a surprising experience for the palate.
Dress-code: white, turquoise & a dash of Gold. Anything that evokes summer, Provence or the French Riviera is welcome, after all, we are celebrating 20 years of Romanian performance in Cannes and vice-versa.

CULTURE IS A MATTER OF TASTE.
DISCOVER THE CULINARY EXPERIENCE


BRANDS TALK SERIES: IDENTITY & CULTURE: EASTERN EUROPEAN CREATIVITY
FEES
24.04_First day
133 € + VAT / individual
299 € + VAT / team of 2
25.04_Second day
111 € + VAT / individual
199 € + VAT / team of 2
24.04 & 25.04
199 € + VAT / individual
333 € + VAT / team of 2
SPECIAL CONDITIONS
The 26 teams completing the Fall Module @FutureProofCreativity 2024 have access free of charge, as well as the winners of the Call for Paper competitions "20 years of Private Diplomacy", to be announced on March 31st.
20% discount for members of TheAlternativeSchool club, including anyone who has previously attended any of TheAlternativeSchool’s intensive trainings or specializations, in any capacity.
Candidates under 30, willing to attend the Fall Module @FutureProofCreativity 2025 as well: 444 EUR + VAT for a team
Pick your option and send your invoice data, alongside the name(s) of the participant(s): andra@thealternativeschool.com








