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Over 100 people enrolled, from all walks of life — many from outside Bucharest or from disadvantaged backgrounds. 80 scholarships were granted with Ursus and Invizibilii.ro' support. 36 teams entered the competition. One winning duo emerged: Andrian Brinovanu & Dacian Neagu, heading to Young Lions Design 2026. Massive congrats!

YOUNG LIONS DESIGN 2026 EMPOWERED BY URSUS \ RHA & ERA EMPOWERED BY INVIZIBILII.RO

NEWS

THE BEER THAT CUT THROUGH THE WORLD’S NOISE

Asahi is not simply a beer brand. It is a rare case of a company that rebuilt itself around a taste. From a brewery founded in Osaka in 1889

BAM – A Brief A Month: Final Rankings Announcement

We are happy to announce the official rankings for the recent BAM (A Brief A Month) applications. Over 100 young talents from different Romanian

For Whom the Bell Tolls

Venice, during the Art Biennale, becomes a city-artifact where the boundaries between exhibition, urban infrastructure, and everyday life

SONYA DANG: WHERE ARE YOU FRROM?

Sonya Dang, Romanian-Vietnamese new media personality, model and Gen Z public voice, joins “Brands Talk. Identity & Culture. Asian Creativity”

BRANDS TALK. IDENTITY & CULTURE. ASIAN CREATIVITY

TheAlternativeSchool cMBA opens an honest conversation on identity, cultural capital and the creative power of Asia. Featuring Gabriela Crețu and

Juli: Meaning, One Percent at a Time

Some creatives chase scale. Juli chases impact. At 23, the Romania-based creative measures success in something deceptively small: improving

The Future Of Beauty. How was it?

TheAlternativeSchool presents TheFutureOfBeauty

Is beauty a quiet KPI we all pretend not to see - the elephant in the room of confidence, success, identity, and culture? On April 23, 18:30

2025 MODULE: CONFIRMED SPEAKERS

ROMANIA

TEODORA MIGDALOVICI

FOUNDER THEALTERNATIVESCHOOL

Speaker & MC all sessions

ROMANIA

ALEXANDRA MOISESCU

5 TO GO / YL PRINT EMPOWERED BY URSUS

ROMANIA

CĂTĂLINA MANEA

5 TO GO / YL PRINT EMPOWERED BY URSUS

ROMANIA

CRISTIANA TRIFU

UM CREATIVES • YL DIGITAL • EMPOWERED BY RAIFFEISEN

ROMANIA

MĂDĂLINA SANDU

UM CREATIVE • YL DIGITAL • EMPOWERED BY RAIFFEISEN

ROMANIA

DIANA NEAGU

CREATIVE MCCANN • RHA 2025 ALUMNA • EMPOWERED BY INVIZIBILII.RO

ROMANIA

LARISA STEFAN

ERA ALUMNA • EMPOWERED BY INVIZIBILII.RO

ROMANIA

TEODOR BIVOLARU

ERA ALUMNUS • EMPOWERED BY INVIZIBILII.RO

SECRET SPEAKER

EMPOWERED BY INVIZIBILII.RO

ROMANIA

ANCA IFRIM

GROUP CREATIVE DIRECTOR | HEIST INDUSTRIES

ROMANIA / ITALIA

RUXANDRA PAPUC

GLOBAL ECD & PARTNER | AIN'T

MALTA

TONI ATTARD

FOUNDER & CEO | CULTURE VENTURE

ROMANIA

NICOLETA RATESCU

HEAD OF B2B ENGAGEMENT | SWEET.TV

ROMANIA

ANDREEA BOUKHIL

PR & CREATIVE CONSULTANT INTERNATIONAL JUROR

ROMANIA

MIRUNA POTOP

CREATIVE DIRECTOR | VML

ROMANIA

Vlad Dumitrescu

Founder | Ilustrescu

ROMANIA

GEORGIANA CHIȚAC

FOUNDER ANIMINI.RO

ROMANIA

ROBERT KATAI

FOUNDER | KATAI AGENCY

ROMANIA

LĂCRĂMIOARA LOGHIN

FOUNDER & MANAGING DIRECTOR | EXACT BUSINESS SOLUTIONS

ROMANIA

MANUELA MANCAS

MANAGING DIRECTOR & FOUNDER | AHA MOMENTS

ROMANIA

ANDREEA DÎRZU

Creative Domain Expert | KANTAR

ROMANIA

ANDRA CONSTANTINESCU

Creative Domain Lead | KANTAR

ROMANIA

DANIEL ENESCU

CO-FOUNDER | DAEDALUS NEW MEDIA RESEARCH

USA

KIRSTEN LUDWIG

CO-FOUNDER | IN GOOD CO

ROMANIA

IOANA IUNA ȘERBAN

CURATOR | MARE

ROMANIA

OLGA ABRAMESCU

COUNTRY SALES MANAGER | SHUTTERSTOCK

ROMANIA

GABRIELA CREȚU

VP SALES | URSUS BREWERIES

ROMANIA

OCTAVIAN GHEORGHE

NEW BUSINESS DIRECTOR | GMP&U

ROMANIA

MANU DROSU

CO-OWNER & CREATIVE DIRECTOR | NUTS

NETHERLANDS

GABRIEL MIHAILESCO

FOUNDER | Y3K

ROMANIA

ADI PASARICA

MARKETING DIRECTOR | ORKLA FOODS

ITALY

BOB LIUZZO

DIDACTIC COORDINATOR OF GRAPHIC DESIGN BA | IED MILANO

ROMANIA

MĂDĂLIN DRAGNEA

FOUNDER | ALL MAD STUDIO

CROATIA

DAVOR BRUKETA

CCO & CO-CHAIRMAN | BRUKETA&ŽINIĆ&GREY

PORTUGAL

ALEXANDRE DUARTE

LECTURER | NOVA UNIVERSITY LISBON

USA

MATEI SCHWARTZ

SVP, DESIGN THINKING STRATEGY | FCB HEALTH NEW YORK

ITALY

ANDREY TYUKAVKIN

GLOBAL ECD | LE PUB

PAKISTAN

RIFAH QADRI

EXECUTIVE MARKETING DIRECTOR | EASYPAISA

UAE

VIDYA MANMOHAN

FOUNDER & CREATIVE CHAIRWOMAN | V4GOOD

AUSTRIA

MARTIN HABLESREITER & SONJA STUMMERER

ARTISTS | HONEY & BUNNY

ROMANIA

CORINA NEAGU

MANAGING DIRECTOR | DARE

SPAIN / UAE

SERENA ABI AAD

Creative Director & Film Director | International Juror

DENMARK

LINH PHAM

COMMUNICATION & DESIGN CONSULTANT NORDIC SUSTAINABILITY

FRANCE

DAYANA JACQUELINE DORCE

CREATIVE CONSULANT | TALE OF YOU

ROMANIA / USA

MIRONA CUTA

CEO @ AIDA GROWTH

2024 FALL MODULE: PAST SPEAKERS

ROMANIA

TEODORA MIGDALOVICI

FOUNDER THEALTERNATIVESCHOOL

Speaker & MC all sessions

ROMANIA

ALEXANDRA ALBOIU

MARKETING & GROWTH MANAGER | DIGITAL STAR

FRANCE

FILIP GONZACENCO

ART DIRECTOR / PUBLICIS PARIS

ROMANIA

ISABELA BRANISTEANU

Founder | Thinkegic

UAE

KAPIL BHIMEKAR

Creative Director | Leo Burnett Dubai

UAE

MARIE CLAIRE MAALOUF

CCO | Edelman

UAE

ROMAIN COLOMER

Experience Director | Create Group

ROMANIA

ANA ANDREI

Strategic Communication Integrator | Jam Session Agency

ROMANIA

ROXANA ANDREI

Managing Partner, Sector 7 HUB

CROATIA

DAVOR BRUKETA

CO-CHAIMAN / BRUKETA&ŽINIĆ&GREY

TEL AVIV

SAHAR LEWENSTEIN

CD OVERWOLF

ROMANIA

LIVIA-STEFANIA FERICEAN

Corporate Communication & Public Affairs Raiffeisen

USA

GABRIEL JARDIM

Executive Creative Director at VML

SAUDI ARABIA

AHMAD CHATILA

Director of Brand & Communication @HungerStation

SPAIN

PHILIPPE ARAMAN

CO-FOUNDER KYPSEL

BELGIUM

NURYA DOORENBOS

TK.LAB STRATEGIST | OGILVY SOCIAL.LAB BRUSSELS

UAE

DIOGO BORGES

EXECUTIVE CREATIVE DIRECTOR | XELEMENT

UAE

SERENA ABI AAD

CREATIVE DIRECTOR & FILM DIRECTOR | FREELANCE

GERMANY

MANUEL HUERTAS

CREATIVE DIRECTOR | ANOMALY

ROMANIA

OLGA ABRAMESCU

COUNTRY SALES MANAGER | SHUTTERSTOCK

BELGIUM

XANDER VAN BUGGENHOUT

CO-FOUNDER | MAPSHOT

ROMANIA

MADALIN DRAGNEA

FOUNDER MAD ANIMATOR

ROMANIA

LAURA IONESCU

v8 INTERACTIVE

UKRAINE

ALEXANDER SMIRNOV

CO-FOUNDER TABASCO

ROMANIA

MIHAI BONCA

SENIOR COUNSULTANT | BRAND ARCHITECTS

ROMANIA

COSTIN BOGDAN

EXECUTIVE CREATIVE DIRECTOR | MCCANN WORLDGROUP

BELARUS

SVETLANA STOTSKAYA

Global Marketing & Brand Executive

ROMANIA

DANI MACARIE

CREATIVE DIRECTOR | Ogilvy & Mather

NETHERLANDS

GABRIEL MIHAILESCO

FOUNDER | Y3K

ROMANIA

ANDRA PITICAN

FOUNDER HR SCHOOL

ROMANIA

CAMELIA RALUCA GORJANU

UM Studios Operations Director

ROMANIA

PATRICIA ZEGREANU

Marketing Manager at Porsche

ROMANIA

DIANA POPA

Cultural and Media Insights Manager at UM Worldwide

ROMANIA

BIANCA TRONCEA

Head of Strategy at Ogilvy Romania

SEE PAST SPEAKERS & ALL YOU NEED TO KNOW ABOUT THE SCHOOL

2024: PAST SPEAKERS

ROMANIA

TEODORA MIGDALOVICI

FOUNDER THEALTERNATIVESCHOOL

Speaker & MC all sessions

LIUDMILA MATEI

FOUNDER COCOON FACTOR

When & Where: 18.03 | 19:00-19:30h | Zoom

ROMANIA

RUXANDRA PAPUC

ECD MCCANN

When & Where: 18.03 | 19:30-20:00h | Zoom

TEL AVIV

SAHAR LEWENSTEIN

CD OVERWOLF

When & Where: 18.03 | 20:00-20:30h | Zoom

ROMANIA

MARIUS RADU

CO-FOUNDER GOOD GAME INDUSTRY

When & Where: 18.03 | 21:00-20:30h | Zoom

CROATIA

DAVOR BRUKETA

CO-CHAIMAN / BRUKETA&ŽINIĆ&GREY

When & Where: 21.03 | 19:00-19:30h | Zoom

THE EMIRATES

SYMON MEDEIROS

CREATIVE DIRECTOR AND US

When & Where: 21.03 | 19:30-20:00h | Zoom

MARTA KARLA

ARTIST | SARABANDE FOUNDATION

When & Where: 21.03 | 20:00-20:30h | Zoom

SWEDEN

SIMON BEYER

PARTNER @ INGAGER _ META ALLIANCE

When & Where: 21.03 | 20:30-21:00h | Zoom

FRANCE

FILIP GONZACENCO

ART DIRECTOR / PUBLICIS PARIS

When & Where: 25.03 | 19:00-19:30h | Zoom

ROMANIA

CATALIN BUTNARIU

PRESIDENT RGDA / CSO AMBER

When & Where: 25.03 | 19:30-20:00h | Zoom

SPAIN

PHILIPPE ARAMAN

CO-FOUNDER KYPSEL

When & Where: 25.03 | 20:00-20:30h | Zoom

NEW YORK

MIHAI BOTĂREL

CO-FOUNDER RXM CREATIVE

When & Where: 28.03 | 19:00-19:30h | Zoom

ITALY

BOB LIUZZO

SENIOR DESIGNER & LECTURER IED MILAN

When & Where: 28.03 | 19:30-20:00h | Zoom

ROMANIA

IOANA HALUNGA

SENIOR UX DESIGNER, 3 ARTIST

When & Where: 28.03 | 20:30-21:00h | Zoom

ROMANIA

MADALIN DRAGNEA

MAD ANIMATOR

When & Where: 1.04 | 18:00-h | LIVE

ROMANIA

DINU PANESCU

FOUNDER, CIRCUS

When & Where: 1.04 | 18:00-h | LIVE

ROMANIA

RĂZVAN GHILENCEA

AYZ & HENDZ | YL GOLD WINNER

When & Where: 1.04 | 18:00-h | LIVE

ROMANIA

OANA ISPIR

FOUNDER: OANAISPIR.COM

When & Where: 1.04 | 18:00-h | LIVE

ROMANIA

ALEXANDRA ALBOIU

MARKETING & GROWTH MANAGER | DIGITAL STAR

When & Where: 04.04 | 19:00-19:30h | Zoom

EGYPT

BAHIA SHEHAB

DESIGN LECTURER | AMERICAN UNIVERSITY CAIRO

When & Where: 04.04 | 19:30-20:00h | Zoom

BELGIUM

NURYA DOORENBOS

TK.LAB STRATEGIST | OGILVY SOCIAL.LAB BRUSSELS

When & Where: 04.04 | 20:00-20:30h | Zoom

UKRAINE

ALEXANDER SMIRNOV

CO-FOUNDER TABASCO

When & Where: 11.04 | 19:00-19:30h | Zoom

BULGARIA

MARTIN KADINOV

CO-FOUNDER, TDB PLAY

When & Where: 11.04 | 19:30-20:00h | Zoom

LAURA JORDAN

SENIOR CONSULTANT OBSOLETE.COM

When & Where: 15.04 | 19:00-19:30h | Zoom

DENMARK

LINH PHAM

COM. ASSOCIATE / NORDIC SUSTAINABILITY

When & Where: 15.04 | 19:30-20:00h | Zoom

DENMARK

NIÑO GUPANA

GLOBAL CREATIVE STRATEGIST / LEGO

When & Where: 15.04 | 20:00-20:30h | Zoom

ROMANIA

LAURA BELC

CREATIVE DIRECTOR THE GEEKS

When & Where: 18.04 | 19:30-20:00h | Zoom

DESTINATION CANNES

ROMANIAN YOUNG LIONS

IT'S FABULOUS

SEE PAST SPEAKERS & ALL YOU NEED TO KNOW ABOUT THE SCHOOL

THANK YOU, PARTNERS

Alex Ilie
CREATIVE MCCANN, FORMER SPONSOR GEORGE BY BCR
"The School it’s an environment that makes you go beyond the obvious and explore the unknown. It unboxes your brain and makes it run wild, but with a purpose, becoming a go-to destination for every company looking to future-proof ideas of their business."
Claudia Bodnar
SOCIAL MEDIA MANAGER AT KFC, PIZZA HUT, TACO BELL | ROMANIA & ITALY
"Working with Teodora and #TheAlternativeSchool was such a blast. Not only they are resourceful and creative, but they also find smart ways to incorporate your brand into their story. It won't be just another collaboration, but rather a project with meaning and great results for your brand. Can't wait to work with them again!"
Ravin Lama
MD, MIND INITIATIVES, MAURITIUS
"A thorough professional to the core, Teodora puts in 200% where others put in 100. She has the knack and patience to go that extra mile, because she instills passion and commitment to what she undertakes. Her presentation at the Brand Magic Summit was super: Her insights and thoughts were inspiring, her content up-to-date & the graphics brilliant. Overall magical."

Alex Ilie
CREATIVE MCCANN, FORMER SPONSOR GEORGE BY BCR
"The School it’s an environment that makes you go beyond the obvious and explore the unknown. It unboxes your brain and makes it run wild, but with a purpose, becoming a go-to destination for every company looking to future-proof ideas of their business."
Claudia Bodnar
SOCIAL MEDIA MANAGER AT KFC, PIZZA HUT, TACO BELL | ROMANIA & ITALY
"Working with Teodora and #TheAlternativeSchool was such a blast. Not only they are resourceful and creative, but they also find smart ways to incorporate your brand into their story. It won't be just another collaboration, but rather a project with meaning and great results for your brand. Can't wait to work with them again!"
Ravin Lama
MD, MIND INITIATIVES, MAURITIUS
"A thorough professional to the core, Teodora puts in 200% where others put in 100. She has the knack and patience to go that extra mile, because she instills passion and commitment to what she undertakes. Her presentation at the Brand Magic Summit was super: Her insights and thoughts were inspiring, her content up-to-date & the graphics brilliant. Overall magical."

LOOK WHO’S TALKING

Don’t listen to us, listen to them

Alexandra Chipaila
"Attending The Alternative School programs and later on the Roger Hatchuel Academy was like pushing my career directly into the 6th gear. At first I was reluctant to attend - so many projects on my table - but looking back at it, I can't pad my shoulders enough for doing it."
Madalina Pop
"We had the opportunity to learn and participate in meaningful conversations with some of the best creatives in the world, and we attended a competition where we did what we love most: generate ideas."
Ionut Raicu
"We realized the full value of the program only after we got access to the world's best speakers, to inciting briefs and to an interesting, eclectic community of young creatives. Should I mention that attending Cannes Lions was the perfect ad up ?"
Andra Semciuc
"Enthusiasm. That's how I can label my involvement in the #TheAlternativeSchool programs. An overall experience infused with positive energy nurtured by a community of creative minds and equally inspiring speakers."
Irina Serbulea
"A little bit of heaven with a wild side: challenging briefs, excitement and creativity. Now, at my current job, I encourage my colleagues who are just starting their careers to enroll also!"

Alexandra Chipaila
"Attending The Alternative School programs and later on the Roger Hatchuel Academy was like pushing my career directly into the 6th gear. At first I was reluctant to attend - so many projects on my table - but looking back at it, I can't pad my shoulders enough for doing it."
Madalina Pop
"We had the opportunity to learn and participate in meaningful conversations with some of the best creatives in the world, and we attended a competition where we did what we love most: generate ideas."
Ionut Raicu
"We realized the full value of the program only after we got access to the world's best speakers, to inciting briefs and to an interesting, eclectic community of young creatives. Should I mention that attending Cannes Lions was the perfect ad up ?"
Andra Semciuc
"Enthusiasm. That's how I can label my involvement in the #TheAlternativeSchool programs. An overall experience infused with positive energy nurtured by a community of creative minds and equally inspiring speakers."
Irina Serbulea
"A little bit of heaven with a wild side: challenging briefs, excitement and creativity. Now, at my current job, I encourage my colleagues who are just starting their careers to enroll also!"