Asahi is not simply a beer brand. It is a rare case of a company that rebuilt itself around a taste. From a brewery founded in Osaka in 1889

We are happy to announce the official rankings for the recent BAM (A Brief A Month) applications. Over 100 young talents from different Romanian

Venice, during the Art Biennale, becomes a city-artifact where the boundaries between exhibition, urban infrastructure, and everyday life

Sonya Dang, Romanian-Vietnamese new media personality, model and Gen Z public voice, joins “Brands Talk. Identity & Culture. Asian Creativity”

TheAlternativeSchool cMBA opens an honest conversation on identity, cultural capital and the creative power of Asia. Featuring Gabriela Crețu and

Some creatives chase scale. Juli chases impact. At 23, the Romania-based creative measures success in something deceptively small: improving

For the 19th edition in a row, TheAlternativeSchool is announcing the entries open for the Roger Hatchuel Academy preselection. RHA is a careerss

Is beauty a quiet KPI we all pretend not to see - the elephant in the room of confidence, success, identity, and culture? On April 23, 18:30

Representing the 21st generation of young talents selected through the #TheAlternativeSchool Creative MBA’s laboratories, Julieta Calotă was

On April 23, starting 6.30 pm, in partnership with Peroni and The Great Hill, where the event will take place, TheAlternativeSchool Creative MBA

At just 19, Maria Gaitan is already crafting stories that move and connect. Growing up in Suceava, she transformed everyday moments into

For Ioana Podaru, creativity is not a moment of inspiration - it’s a mechanism. A way of thinking, testing, adjusting, and building ideas that

May 23–24 | Kronospan Design Center, 45 Unirii Boulevard, Bucharest. On May 23 and 24, the Romanian design community will reunite for this year’s

#FutureProofCreativity, the mini cMBA by #TheAlternativeSchool, turned autumn nights into a playground for ideas - bringing together culture

BAM — the first program of the Creative Industry Alliance. The Alternative School is launching the Creative Industry Alliance and an intensive

“People have a fine-tuned radar for detecting bullsh*t,” said Mihai Botărel during his talk at the inaugural opening of the 21st edition

In a period that has tested both formal education and the entrepreneurial ecosystem, Andrian Brinoveanu and Dacian Neagu emerged as the

Self-taught through trial and error, Dacian didn’t come from art school — he came from gaming forums, where you learn fast, fail often

“Take a friend home to play with,” read his very first copy — written as a kid to help sell his dad’s rabbits, instinctively shifting the pitch

This year, as #TheAlternativeSchool marks 20 years of private diplomacy - championing Romanian talent abroad through education, events

Sabina Reingold, co-founder of Jolbors Festival, has turned her lifelong passion for art and storytelling into a platform that shines a global

Tom Theys is part strategist, part storyteller, and full-time lover of puns. As Chief Strategy Officer at Happiness, a creative agency

Writer, musician, illustrator, copywriter - Mircea Moroianu seems to live several lives at once, all orbiting around the same magnetic field

ESG & CSR experts, and the creative, marketing, and NGO communities are invited to Kindful Brands 2025 - an unmissable event - on November 5

ESG & CSR experts, and the creative, marketing, and NGO communities are invited to Kindful Brands 2025—an unmissable event—on November 5

Brand managers, designers, creatives, visual language experts, marketing & PR professionals who are looking for an international experience

For all talents under 30 aspiring to global achievements and a unique “study-compete-network” experience at Cannes Lions, #TheAlternativeSchool

This season, #TheAlternativeSchool offers 50 full scholarships for its #FutureProofCreativity Fall-Winter Module - an intensive creativity

Remus Grecu’s art blends a raw, symbolic, almost oneiric visual language with unmatched craftsmanship, creating works that feel both visceral

Everything You Want to Know About #TheAlternativeSchool — in One Place

The School of Values and #TheAlternativeSchool launch ORbitOR for vulnerable Creative Talent

London, UK — The Curious Felis Awards, a global competition that celebrates excellence in strategic thinking, are entering their final days

We spoke with Iulia to get a taste of her creative world, as we’ve been savoring her incredible drawings with both delight and a touch of

RSM has partnered with #TheAlternativeSchool for Creative Thinking to launch a new initiative celebrating Romanian female talent in the creative

Gia (@giaenergia) is a multidisciplinary storyteller & social impact creative director based in Miami. After penning award-winning speeches

Brand managers, designers, creatives, visual language experts, SoMe & PR talents willing to enjoy an international experience are invited

We talked to Bomkii because her art feels like a secret door,  textured, colorful, and always leading somewhere unexpected. We love this form

A destination promo featuring creatives as guides, fashion and illustration as diplomatic tools, the most consistent delegation of young

We talked to Liliana Basarab because her work sits at the intersection of memory, material, and feminism, using ceramics, textiles, and drawin

We interviewed Tudor because his practice challenges conventional power structures with a bold and critical voice. His unique way of combining

What started as a hobby soon evolved. With each beautifully crafted dish, they realized there was something more to explore, so they began

Words are her primary medium, often paired with delicate drawings, photographic collages and spontaneous-looking sketches that carry a raw

Nadina speaks with a gentle intensity about photography as an ongoing journey of discovery, “a constant process of knowing and introspection”

Behind every standout campaign lies a powerful insight and a creative story, and Adrian Păsărică’s journey from violin prodigy and radio

One of the ERA Scholarship 2025 recipients, Larisa’s artistic instinct has been with her since childhood, when she would ask her mother

Georgiana Chițac doesn’t chase trends, she chases meaning. Somewhere between motherhood, deadlines, and a quiet craving for a seaside life

Teodor Bivolaru, the second-place winner of the “20 Years: Call for Papers” competition, doesn’t just design - he tells stories through visuals

Ionuț Rădulescu, a former #AlternativeSchool veteran, winner of the school’s logo competition more than a decade ago (propelling him directly on

David Albu, the winner of the “20 Years: Call for Papers” competition, didn’t stumble upon design through textbooks or tutorials - but through

To celebrate two decades of Private Diplomacy — championing the exchange of local creativity on the international stage and vice versa

One of the ERA Scholarship 2025 recipients, supported by Invizibilii.ro and headed to Cannes Lions, Vlad Sima is a creative defined by joy

Representing the 20th generation of youngsters selected within #TheAlternativeSchool laboratories, Diana Neagu is the winner of the competition

What an effervescence at the Czech Centre in Bucharest hosting, in a full house format, the first edition of the “Brands Talk Series

Some creatives seek stillness - Diana seeks movement. Not just motion, but the energy of life unfolding: light, emotion, connection.

One time, as a kid, he built a "time machine" out of Legos, cardboard, and duct tape. It didn’t work (obviously), but it sparked endless hours

A creative mind who shape her local industry while keeping her eyes and heart open to the world—a storyteller by nature, an observer by choice

From the #YoungLionsRomania2025 series, meet Madalina Sandu, a sucker for anime, manga, and graphic design. This "creative mouse" consuming

From a career prophecy ritual when she was only one and a childhood full of DIY experiments that announced her as “a tiny creator in this

Some people are born creative, others grow into it. As part of the #YoungLionsRomania2025 series, meet Catalina Manea - a rare fusion of skills

Creativity “it’s not something you do, it’s rather who you are”, a lens through which we consume life in all its complexity.

Whether she's drawing inspiration from a serene mountain landscape, the peaceful mornings in Cișmigiu or the stories behind her work

From the #YoungLionsRomania2025 series, meet Tudor Ile, whose passion for film and happenings is deeply rooted in his childhood.

A big round of applause for David Albu, student at Gheorghe Asachi University in Iași and the winner of the Private Diplomacy Logo Contest!

On April 24-25, the Czech Centre in Bucharest will host the inaugural edition of the “Brands Talk Series: Identity and Culture” by TheAlternative

Romanian talents are invited to solve two different briefs with the goal to celebrate 20 years of #TheAlternativeSchool Private Diplomacy

Empowered by Raiffeisen Bank Romania and Ursus Breweries

This year’ scholarship competitions couldn’t be more full of surprises, for the 8 respected jurors with background in academia, cultural & design

At the end of this road, the Romanian candidate will enjoy a fully paid, once in a lifetime experience at The Roger Hatchuel Academy in June

TheAlternativeSchool is launching ERA - Equality, Representation & Accessibility scholarship

Brand managers, designers, creatives, SoMe & PR talents willing to enjoy an international exposure are welcome to apply for

In the In the heart of Bucharest’s Old Town, at 12 Doamnei Street, lies the gorgeous Hilton Garden Inn

#TheAlternativeSchool to Launch The Equity, Representation and Accessibility Scholarship

If he resided in a hypothetical contemporary Olympus, he would likely play the role of Hermes – a traveler between worlds, a confidant of gods

For the 20th year running, #TheAlternativeSchool announces the Roger Hatchuel Academy preselection, with destination Cannes Lions for the winner.

Raiffeisen Bank Romania to endorse #TheAlternativeSchool & Young Lions Digital

For all creatives aspiring to global achievements and

#TheAlternativeSchool’s guests celebrated The Future Of Creativity in style, alongside #RomanianThrivers, in the refurbished Hilton Garden Inn

On July 31st, starting 6.30 PM, join us at HILTON GARDEN INN, for an exclusive business intelligence event decanting the world’s most impactful

Mara Lăcătuș and Monica Chirilă (Digital) empowered by Invizbilii.ro, Teodora Bonea and Andrei Popa (Design) and Eduard Dica

Monica Chirilă definitely made an entrance into the international creativity competitions. With an Erasmus in Paris, studying luxury marketing…

What have in common an exquisite musical education, arts and humanities competitions and social media talent, leading to viral results ?

With a master in Anthropology, introductory classes in advertising, and refined copywriter skills in various hip agencies - Circles collab

From the #YoungLionsRomania2024 series, meet Andrei Popa, the visual half of TheExes Team, to compete next week in the South of France

The winner of the 19th competition for the #RogerHatchuelAcademy local talent to represent Romania in Cannes, in 2024 is Eduard

An exquisite breed of talents, Felicia Simion has the gift of a fresh perspective simultaneously relating on a deep-deep level

“Immersive experiences”. What do we associate it with ? Large scale video mapping, doubled by other sensory activation mechanics ?

USPOT TALKS, the platform connecting inspiration-thriving communities with binge worthy stories delivered by impactful will bring out for a week

Experienced jurors from Belgium, France, Spain, Saudi, Ukraine and Romania explored 75 creative solutions for three different briefs.

"The Power of the Flow: Emotional Intelligence vs Artificial Intelligence" was the Creativity Day 2024 theme, taking place on April 1st

“The Power of the flow: Emotional Intelligence vs Artificial Intelligence” is the 2024 theme for Creativity Day 2024 by #TheAlternativeSchool

Career Fair, the largest network of recruitment and employer branding events in Romania & Moldova, is a successful professional story thanks

Marc Auburn, Pierre Lere Guillemet and Gerald Merzoug will meet the spirituality-passionate Romanian communities in the Solisis Festival Context

Following their female empowering programs,, Women in Games teamed up with The Alternative School to launch a scholarship competition for

Registrations are now open for the 2024 edition of #TheAlternativeSchool - an intensive study module, paired with real brief solutions

RGDA & The Alternative School for Creative Thinking have set up a partnership - a fusion of our resources, ideas, and energies - to create

We have the shortlist for the international jurors, fingers crossed for the final step. Until then, a big round of applause for

We love ideas, just as we love anniversaries. That's why, nearing Valentine’s Day, we invite the marketing and communication community

Kadna's work often reflects and questions her culture and identity as a young Romanian woman influenced by digital globalization.

For the 19th edition in a row, TheAlternativeSchool is announcing the entries open for the Roger Hatchuel Academy preselection. RHA is a career

Decision makers from communication, science, business, education and civil society will join  “Green Your Future”, an event by Green PR Global

Anul asta instagramul nostru a devenit o galerie de arta virtuala, un teritoriu de explorare unde creatori talentati ne-au dat putin din timpul

On December 14, alongside Good Game Industry - @ggindustryro, TheAlternativeSchool embarked on an epic quest with Heineken to toast

For the 19th edition in a row, TheAlternativeSchool is announcing the entries open for the Roger Hatchuel Academy preselection. RHA is a career

"Not everything expensive is luxury." "Luxury is not just a passive investment; it can also be an active one." "Luxury means curation, editing

Eye Temple, the exquisite Romanian niche optical boutique, enthusiastically supports The Alternative School's programs and facilitates the live.

Madalina Pop and Ionut Raicu, group creative directors at Tribal Worldwide, won the competition for Young Lions Design 2023 and will represent.

The Alternative School to announce Creativity Day on April 1st, 6 remarkable guests and a debate around two hot topics:

Plot #pebble: KFC and TheAlternativeSchool have cooked up a mouthwatering competition. Contestants, fluent in visual language.

Scholarship competition leading to major opportunitiesBelieve it or not, The AlternativeSchool, the pioneer platform in international creativity.

How was Cannes Lions 2022? What was unmissable? What served as inspiration, and what do the new mechanics look like in communication.

The Alternative School begins the new edition of TalentBet with Cannes Week: a week of inspiration, dedicated to all the new awarded.

#TalentBet is a career accelerator for young creatives under 31, either enrolled in agencies & companies or freelancers, having expertise.

Rogalski Damaschin will offer 2 scholarships for the best #TalentBet portfolio applications /  August edition. (16-28.08) #TalentBet is a career.

The Alternative School is launching over the summer #TalentBet, a career accelerator for young creatives under 31, working in agencies.

The waiting has come to an end, we are here to tell you all about our new semester! In its 17th year of selecting and supporting Romanian Talent

Alongside George, the first intelligent banking by BCR, The Alternative School is announcing the names of the jurors to evaluate the scholarship.

The Alternative School for Creative Thinking is opening up its applications for the Spring Semester. This year, the goal is to train.

We are beyond excited to finally tell you who your trainers will be this semester! We’ve worked hard and scouted the most important professionals

Protopia, represented by Linh Pham and Hlușcu Alina, is the winning team of the Design Competition, powered by The Alternative School.

Upsole, AWOO, Protopia and Lab Creative Agency are the teams qualified on the first 4 positions in the competition for the George.

The Future of Creativity, the event decanting, distilling and interpreting the latest trends in creativity and marketing, via Cannes Lions.

Florentina Dumitru and Stefania Bugan– the two members of team Connected won the Young Marketers Competition, after intense training.

The 3rd edition of The Best of Lynx, organized by Cannes Lions Romania, will be invited this year to Tahaab Rais, Regional Head of Strategic.

The 64th edition of Cannes Lions, the world’s most influential creativity festival, has ended. After 244 seminars and 6 award shows we are still.

A new chapter from the “Future of Creativity” series will launch on 7th of December. This edition is about “Kindful Brands” and their social.

Zélia Sakhi is a public speaker and global creative awards juror, including Cannes Lions and Dubai Lynx. With a professional background in France

Simona Simon, Group Creative Director at McCann PR will represent Romania in the Cannes Lions Public Relations jury in 2019 and will evaluate

Jeanne Liedtka, the author of “Design for Growth” considered to be one of the world’s most influential contemporary business thinkers

The recent study aiming to rate the satisfaction rate of those enrolled in the Spring Semester creative trainings showed highly positive feedback

The Design Semester powered by The Alternative School has come to an end. Over 40 students have had the chance of participating at 12 niche.

#AlternativeVoices is a series dedicated to our beloved creative alumni that we’ve managed to meet along our school’s journey.

We’re continuing the series dedicated to our beloved creative alumni that we’ve managed to meet along our school’s journey and develop.

We’re continuing the series dedicated to our beloved creative alumni that we’ve managed to meet along our school’s journey and develop.

We’re continuing the series dedicated to our beloved creative alumni that we’ve managed to meet along our school’s journey and develop

Bianca Dumitrașcu, type designer and brand lead at TypeThursday HQ, is the third guest of #RomanianThrivers, a section of The Alternative School.

Four leaders of the local communication industry will evaluate entries at the 2022 Cannes Lions International Festival of Creativity.

Vlada Untila & Patricia Cheveresan, aka FX Design, represent Romania at the Young Lions Design / Cannes Lions international competition.

On the short list were Nuin Studio, Bianca Berlea, Raluca Rascanu / Elena Irimia, Creatim. Andruta Mihai / Teodora Banu, Girs Design

After few years studying architecture, she decided to switch for advertising studies, at the Faculty of Journalism. Once enrolled at School

Over the summer, 40 strategists, designers, art directors, copywriters, brand managers, social media & PR people, either employed by agencies.

Nos Praesenti (Pakan Baniasadi / Silvia Floroaia), Hiking High (Alexandra Chipaila, Alex Dinescu – Rogalski Damaschin), Ginxed ; Roxana Paduraru