20 YEARS OF PRIVATE DIPLOMACY
IDENTITY, CULTURE & LOCAL CREATIVITY
Disciplines: Visual Languages, Graphic Design, Typography, Philately
Context / Why ?
To celebrate 20 years of Private Diplomacy in showcasing Romanian talent globally.
To explore how branding, national identity, and pop culture continuously shape and influence one another.
To broaden perspectives on “Local Flavor & Branding with Cultural Impact Abroad” through events, speakers, and exhibitions.
Who?
Primary Target: Gen Z creatives, potential Young Lions participants.
Secondary Target: Creative industry professionals, agencies, freelancers, industry organizations, and government bodies.
What?
Creative Challenge:
Design a logotype: 20 Years of Private Diplomacy (standalone + with The Alternative School logo).
Create a poster & stamp series, inspired by philatelic aesthetics, celebrating identity, culture, and local creativity. (Adaptable graphics in both print and digital formats, possibly including NFTs.)
Themes & Tags:
Philately / Collectibles / Typography / Visual Identity
Design + PR / Influential Marketing / Viral Concepts
Where Will It Be Used?
The celebratory logo - in all of the Alternative School’s communication in 2025
Stamps: Social media, potential NFT series, proposed collaboration with Romanian Post.
Posters: To promote the events on Branding, Identity, Culture and local Creativity
Mandatory Elements to be used in the composition:
Logotype: "20 YEARS OF PRIVATE DIPLOMACY"
The Alternative School Logo
Text: 1.“Identity & Culture: [Chosen Region/Nation] Creativity” & 2. Brand Talks
Main Visual: A symbolic representation of the selected region or nation's cultural essence.
For Posters (Beyond Stamp Format):
Placeholder text for event details: PLACE / TIME & DATE / SPEAKERS / PARTNERS
Key Cultural Focus Areas to select one of your choice:
Regional: Eastern European, Middle Eastern, Asian, Latino-American, Spaniard.
National: Romanian, British, French, American, Scandinavian, Austrian.
Other cultures can be explored, but focus on those with strong brand influence.
Guidelines & Considerations:
Respect cultural nuances and avoid offensive content.
Humor is welcome, but it must be tasteful and relevant.
Ensure adaptability across print and digital formats.
Deliverables:
Logotype – Editable SVG, standalone & with The Alternative School logo.
Stamps – High-resolution PNG (300 DPI) and editable PDF.
Posters – Editable PDF (A4 & A3) with placeholders for event details (Date, Place, Speakers)
Useful links:
Deadline: 17. 03. 2025, h23.59
Format: Upload all your solutions on a g-drive link and send the link to Andra Serea
Email: andra@thealternativeschool.com