20 Years of Private Diplomacy Evolving into the Creative Industry Alliance

Celebrating 20 Years of Creative Diplomacy

TheAlternativeSchool marks two decades of international performance through bold advocacy for local creativity and meaningful connections with the world’s cultures.

If you're a foreign creative curious to explore Romania beyond the clichés, we’ve prepared three immersive paths for you:

*BRAINS & BEAUTY: Dive into the Romanian creative industry map, with a special focus on design and female talent.

*HAVE A ROM, WIN A LION: Discover iconic, award-winning campaigns that made history at Cannes.

* WELCOME TO ROMANIA If you're planning to visit Romania, go no further: connect with a local creative guide who will help you experience the culture from the inside—vivid, authentic, inner circle like and far beyond what a Lonely Planet or TripAdvisor can offer.


Join CIA- The Creative Industry Alliance

All our initiatives now evolve under the umbrella of the Creative Industry Alliance—an open invitation to anyone, from anywhere in the world, who is passionate about creative cultures and eager to mix study, travel, and transformative experiences in a truly global context.

Drop a line at teodora.migdalovici@thealternativeschool.com, if you want to know more about TheAlliance and join the tribe.

  • Cătălina Mihaela Manea

    Brand Manager | Design, Brand Awareness

    5 to go

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  • Andreea Călărașu

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  • Ioana Ichim

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    Cannes Lions, Effie, Eurobest, Clio, LIA, Golden Drum

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    LA PETITE BOUFFEE + o plimbare prin cartierul Cotroceni.

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    CANNES LIONS GOLD / PR, 2X SILVER / Media, Promo & Activation, BRONZE/Media, nomination @Lions Health Gala; EUROBEST GOLD / Media

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    The Dedulesti halt on BLACK HILL

  • Andreea Ghenoiu

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    CANNES LIONS 1x GOLD / Entertainment for Music, 1x SILVER / Health and Wellness, 8X SHORTLIST; EUROBEST Promo&Activation Jury

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    GOLD / Entertainment For Music, SILVER / Health and Wellness, 5x SHORTLIST

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    CANNES LIONS GOLD / Young Lions CYBER

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  • Cătălina Mihaela Manea

    Brand Manager | Design, Brand Awareness

    5 to go

    RECOMMENDS

    VISCRI village

  • Octavian Ciprian Gheorghe

    GMP&U / GMP Academy

    -

    RECOMMENDS

  • Andra Badea

    Freelance Illustrator at CuteOshenii Studio

    -

    RECOMMENDS

  • Andreea Călărașu

    Jam Session Agency

    Global Grand Contender Effie & Gold Effie Europe + juriu Talent Bet by The Alternative School for Creative Thinking și reprezentanta României la Eurobest din partea The Alternative School

    RECOMMENDS

    PARCUL CIRCULUI pentru natură și DIZAINĂR, MOBIUS GALLERY și MNAC pentru inspirație

  • Ioana Ichim

    Group Creative Director @ VML

    Cannes Lions, Effie, Eurobest, Clio, LIA, Golden Drum

    RECOMMENDS

    YOYO: THE HIDDEN GEM- a small pastry shop with specialty coffee, in Bucharest's nicest neighbourhood - owned by two advertising colleagues

  • Roșu-Ciobanu Alexandra

    Student la Facultatea de Comunicare si Relatii Publice

    -

    RECOMMENDS

    LA PETITE BOUFFEE + o plimbare prin cartierul Cotroceni.

  • Vlad-Marian Sima

    Student at University of Agronomic Sciences and Veterinary Medicine of Bucharest

    -

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  • Silvia Gradinaru

    Content Creator

    Veteran #TheAlternativeSchool, Young Lions, 2015

    RECOMMENDS

    IULIA HAȘDEU CASTLE, Câmpina, my hometown

  • Ioana Aștefănoaiei

    Horison Marketing

    -

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  • Mădălina Sandu

    UM România

    -

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  • Tudor-Critian Ile

    Student at Erasmus University Rotterdam

    -

    RECOMMENDS

  • Miruna Macri

    Lateral Inc.

    CANNES LIONS (SEE IT BE IT 2016) BRONZE / Promo&Activation 2x SHORTLIST / PR; EUROBEST 2x BRONZE / Promo, Media SHORTLIST / Innovation

    RECOMMENDS

  • Corina Bernschutz

    Leo Burnett Romania

    CANNES LIONS 1x SILVER/ Media, 1x SHORTLIST/ Best Use of Magazine; EUROBEST MEDIA JURY 1x SILVER/ Media

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  • Dana Bulat

    United Media Services

    1 x GOOGLE ADWORDS UNICORNS; 24x EFFIES

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  • Simona Simon

    McCann PR

    -

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  • Diana Papuc

    Freelancer

    CANNES LIONS BRONZE / Promo&Activation; SHORTLIST / PR

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  • Florina Alexandru

    VML

    CANNES LIONS GOLD / PR, 2X SILVER / Media, Promo & Activation, BRONZE/Media, nomination @Lions Health Gala; EUROBEST GOLD / Media

    RECOMMENDS

    The Dedulesti halt on BLACK HILL

  • Florina Alexandru

    VML

    CANNES LIONS GOLD / PR, 2X SILVER / Media, Promo & Activation, BRONZE/Media, nomination @Lions Health Gala; EUROBEST GOLD / Media

    RECOMMENDS

    The Dedulesti halt on BLACK HILL

  • Andreea Ghenoiu

    Jam Session Agency

    CANNES LIONS 1x GOLD / Entertainment for Music, 1x SILVER / Health and Wellness, 8X SHORTLIST; EUROBEST Promo&Activation Jury

    RECOMMENDS

  • Irina Pencea

    eMAG

    GOLD / Entertainment For Music, SILVER / Health and Wellness, 5x SHORTLIST

    RECOMMENDS

  • Bianca Dumitrașcu

    Freelancer

    CANNES LIONS GOLD / Young Lions CYBER

    RECOMMENDS

Whatsapp : +40 744 105 015

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All rights reserved ©2026

Whatsapp : +40 744 105 015

Subscribe to the newsletter

All rights reserved ©2026

Whatsapp : +40 744 105 015

Subscribe to the newsletter

All rights reserved ©2026