
20 Years of Private Diplomacy Evolving into the Creative Industry Alliance
Celebrating 20 Years of Creative Diplomacy
TheAlternativeSchool marks two decades of international performance through bold advocacy for local creativity and meaningful connections with the world’s cultures.
If you're a foreign creative curious to explore Romania beyond the clichés, we’ve prepared three immersive paths for you:
*BRAINS & BEAUTY: Dive into the Romanian creative industry map, with a special focus on design and female talent.
*HAVE A ROM, WIN A LION: Discover iconic, award-winning campaigns that made history at Cannes.
* WELCOME TO ROMANIA If you're planning to visit Romania, go no further: connect with a local creative guide who will help you experience the culture from the inside—vivid, authentic, inner circle like and far beyond what a Lonely Planet or TripAdvisor can offer.
Join CIA- The Creative Industry Alliance
All our initiatives now evolve under the umbrella of the Creative Industry Alliance—an open invitation to anyone, from anywhere in the world, who is passionate about creative cultures and eager to mix study, travel, and transformative experiences in a truly global context.
Drop a line at teodora.migdalovici@thealternativeschool.com, if you want to know more about TheAlliance and join the tribe.
HAVE A ROM,
WIN A LION
HAVE A ROM, WIN A LION



Discover iconic, award-winning Romanian work that made history at Cannes.
BRAINS &
BEAUTY
ROMANIAN TALENT



Explore the Romanian creative industry map, highlighting highly awarded creative directors, jurors, and mavericks of all sorts, with a special focus on design and female talent.
WELCOME TO ROMANIA
WELCOME TO ROMANIA



Planning to visit Romania? Look no further—connect with a local creative guide for an inner-circle experience, far beyond what Lonely Planet or TripAdvisor can offer.
PĂDUREA BĂNEASA, AROME 22, orice locație ARTISAN pt. cafea, AMORE ROTONDO și FRIDDI GELATO.
Andreea Călărașu
Jam Session Agency
Global Grand Contender Effie & Gold Effie Europe + juriu Talent Bet by The Alternative School for Creative Thinking și reprezentanta României la Eurobest din partea The Alternative School
PARCUL CIRCULUI pentru natură și DIZAINĂR, MOBIUS GALLERY și MNAC pentru inspirație
Ioana Ichim
Group Creative Director @ VML
Cannes Lions, Effie, Eurobest, Clio, LIA, Golden Drum
YOYO: THE HIDDEN GEM- a small pastry shop with specialty coffee, in Bucharest's nicest neighbourhood - owned by two advertising colleagues
LA PETITE BOUFFEE + o plimbare prin cartierul Cotroceni.
Vlad-Marian Sima
Student at University of Agronomic Sciences and Veterinary Medicine of Bucharest
-
IULIA HAȘDEU CASTLE, Câmpina, my hometown
PĂDUREA BĂNEASA, AROME 22, orice locație ARTISAN pt. cafea, AMORE ROTONDO și FRIDDI GELATO.
Andreea Călărașu
Jam Session Agency
Global Grand Contender Effie & Gold Effie Europe + juriu Talent Bet by The Alternative School for Creative Thinking și reprezentanta României la Eurobest din partea The Alternative School
PARCUL CIRCULUI pentru natură și DIZAINĂR, MOBIUS GALLERY și MNAC pentru inspirație
Ioana Ichim
Group Creative Director @ VML
Cannes Lions, Effie, Eurobest, Clio, LIA, Golden Drum
YOYO: THE HIDDEN GEM- a small pastry shop with specialty coffee, in Bucharest's nicest neighbourhood - owned by two advertising colleagues
LA PETITE BOUFFEE + o plimbare prin cartierul Cotroceni.
Vlad-Marian Sima
Student at University of Agronomic Sciences and Veterinary Medicine of Bucharest
-
IULIA HAȘDEU CASTLE, Câmpina, my hometown
PĂDUREA BĂNEASA, AROME 22, orice locație ARTISAN pt. cafea, AMORE ROTONDO și FRIDDI GELATO.
Andreea Călărașu
Jam Session Agency
Global Grand Contender Effie & Gold Effie Europe + juriu Talent Bet by The Alternative School for Creative Thinking și reprezentanta României la Eurobest din partea The Alternative School
PARCUL CIRCULUI pentru natură și DIZAINĂR, MOBIUS GALLERY și MNAC pentru inspirație
Ioana Ichim
Group Creative Director @ VML
Cannes Lions, Effie, Eurobest, Clio, LIA, Golden Drum
YOYO: THE HIDDEN GEM- a small pastry shop with specialty coffee, in Bucharest's nicest neighbourhood - owned by two advertising colleagues
LA PETITE BOUFFEE + o plimbare prin cartierul Cotroceni.
Vlad-Marian Sima
Student at University of Agronomic Sciences and Veterinary Medicine of Bucharest
-
IULIA HAȘDEU CASTLE, Câmpina, my hometown
PĂDUREA BĂNEASA, AROME 22, orice locație ARTISAN pt. cafea, AMORE ROTONDO și FRIDDI GELATO.
Andreea Călărașu
Jam Session Agency
Global Grand Contender Effie & Gold Effie Europe + juriu Talent Bet by The Alternative School for Creative Thinking și reprezentanta României la Eurobest din partea The Alternative School
PARCUL CIRCULUI pentru natură și DIZAINĂR, MOBIUS GALLERY și MNAC pentru inspirație
Ioana Ichim
Group Creative Director @ VML
Cannes Lions, Effie, Eurobest, Clio, LIA, Golden Drum
YOYO: THE HIDDEN GEM- a small pastry shop with specialty coffee, in Bucharest's nicest neighbourhood - owned by two advertising colleagues
LA PETITE BOUFFEE + o plimbare prin cartierul Cotroceni.
Vlad-Marian Sima
Student at University of Agronomic Sciences and Veterinary Medicine of Bucharest
-
IULIA HAȘDEU CASTLE, Câmpina, my hometown
PĂDUREA BĂNEASA, AROME 22, orice locație ARTISAN pt. cafea, AMORE ROTONDO și FRIDDI GELATO.
Andreea Călărașu
Jam Session Agency
Global Grand Contender Effie & Gold Effie Europe + juriu Talent Bet by The Alternative School for Creative Thinking și reprezentanta României la Eurobest din partea The Alternative School
PARCUL CIRCULUI pentru natură și DIZAINĂR, MOBIUS GALLERY și MNAC pentru inspirație
Ioana Ichim
Group Creative Director @ VML
Cannes Lions, Effie, Eurobest, Clio, LIA, Golden Drum
YOYO: THE HIDDEN GEM- a small pastry shop with specialty coffee, in Bucharest's nicest neighbourhood - owned by two advertising colleagues
LA PETITE BOUFFEE + o plimbare prin cartierul Cotroceni.
Vlad-Marian Sima
Student at University of Agronomic Sciences and Veterinary Medicine of Bucharest
-
IULIA HAȘDEU CASTLE, Câmpina, my hometown
PĂDUREA BĂNEASA, AROME 22, orice locație ARTISAN pt. cafea, AMORE ROTONDO și FRIDDI GELATO.
Andreea Călărașu
Jam Session Agency
Global Grand Contender Effie & Gold Effie Europe + juriu Talent Bet by The Alternative School for Creative Thinking și reprezentanta României la Eurobest din partea The Alternative School
PARCUL CIRCULUI pentru natură și DIZAINĂR, MOBIUS GALLERY și MNAC pentru inspirație
Ioana Ichim
Group Creative Director @ VML
Cannes Lions, Effie, Eurobest, Clio, LIA, Golden Drum
YOYO: THE HIDDEN GEM- a small pastry shop with specialty coffee, in Bucharest's nicest neighbourhood - owned by two advertising colleagues
LA PETITE BOUFFEE + o plimbare prin cartierul Cotroceni.
Vlad-Marian Sima
Student at University of Agronomic Sciences and Veterinary Medicine of Bucharest
-
IULIA HAȘDEU CASTLE, Câmpina, my hometown
PĂDUREA BĂNEASA, AROME 22, orice locație ARTISAN pt. cafea, AMORE ROTONDO și FRIDDI GELATO.
Andreea Călărașu
Jam Session Agency
Global Grand Contender Effie & Gold Effie Europe + juriu Talent Bet by The Alternative School for Creative Thinking și reprezentanta României la Eurobest din partea The Alternative School
PARCUL CIRCULUI pentru natură și DIZAINĂR, MOBIUS GALLERY și MNAC pentru inspirație
Ioana Ichim
Group Creative Director @ VML
Cannes Lions, Effie, Eurobest, Clio, LIA, Golden Drum
YOYO: THE HIDDEN GEM- a small pastry shop with specialty coffee, in Bucharest's nicest neighbourhood - owned by two advertising colleagues
LA PETITE BOUFFEE + o plimbare prin cartierul Cotroceni.
Vlad-Marian Sima
Student at University of Agronomic Sciences and Veterinary Medicine of Bucharest
-
IULIA HAȘDEU CASTLE, Câmpina, my hometown
PĂDUREA BĂNEASA, AROME 22, orice locație ARTISAN pt. cafea, AMORE ROTONDO și FRIDDI GELATO.
Andreea Călărașu
Jam Session Agency
Global Grand Contender Effie & Gold Effie Europe + juriu Talent Bet by The Alternative School for Creative Thinking și reprezentanta României la Eurobest din partea The Alternative School
PARCUL CIRCULUI pentru natură și DIZAINĂR, MOBIUS GALLERY și MNAC pentru inspirație
Ioana Ichim
Group Creative Director @ VML
Cannes Lions, Effie, Eurobest, Clio, LIA, Golden Drum
YOYO: THE HIDDEN GEM- a small pastry shop with specialty coffee, in Bucharest's nicest neighbourhood - owned by two advertising colleagues
LA PETITE BOUFFEE + o plimbare prin cartierul Cotroceni.
Vlad-Marian Sima
Student at University of Agronomic Sciences and Veterinary Medicine of Bucharest
-
IULIA HAȘDEU CASTLE, Câmpina, my hometown
All rights reserved ©2024
All rights reserved ©2024
All rights reserved ©2024