What
WHEN
17 of June, 18.30
WHERE
EY, Bucharest Tower Center, 15-17 Ion Mihalache Bd (17th floor)
BUY
500 EURO + VAT
SEND your details & invoice data georgiana@thealternativeschool.com
ASIAN CREATIVITY 2026
What does Asian creativity mean today, beyond cliché, exoticism, news headlines and travel-dream destinations?
This conversation explores Asian brands as agents of evolution in a living laboratory where cultural intelligence, speed, discipline and appetite for innovation become ingredients for blooming businesses, while actively editing mentalities, shaping behaviours and accelerating the magnetic evolution of the region.
From Japan, Vietnam, Thailand, China, South Korea and Central Asia, we’ll look at contemporary brands, cultural codes, hybrid identities, technology and new ways of speaking to Gen Z and Gen Alpha.
Through awarded case studies and first-hand stories, we’ll unpack how Asian cultures connect ancient wisdom with ambitions for a prosperous future, choosing what to preserve and what to update from millennia-old rituals, while integrating status, wellbeing, life choices and social systems into vibrant business opportunities.
Speakers
For whom
Academics • brand managers • CMOs • conscious business leaders operating in automotive, banking, beauty, FMCG, food, law, technology industries • creatives • diplomats • entrepreneurs • international relations professionals • opinion leaders • strategists • anyone curious about what other cultures, mentalities and ways of living can teach us about performance, innovation, meaning, building better business and healthier relationships.
What's in it for you
Understand how Asian creativity is reshaping business, culture and consumer expectations
Decode how brands from Asia turn heritage, speed, technology and emotion into growth
Awarded case studies from Japan, Vietnam, Thailand, China, South Korea and Central Asia
Learn how cultural codes, rituals and aesthetics become business assets and innovation engines
Gain fresh perspectives on Gen Z, Gen Alpha, status, wellbeing and new life choices
Discover how Asian brands edit mentalities, shape behaviours and build magnetic futures
Access a bird’s-eye view that resets how you see culture, diplomacy and business
Connect with creatives, strategists, entrepreneurs and cross-cultural business thinkers
Enjoy high quality networking within TheAlternativeSchool Creative MBA vibrant, multicultural community
ASIAN CREATIVITY 2026
FEES:
Talent under 30 & small companies:
450 E + vat individual participation
750 E + vat for a team of 2
*10 scholarships for the best talent involved in BAM
Talent over 30 or companies with 10+ employees:
500 E + vat individual participation
850 E + vat for a team of 2
Pick your option and send your invoice data, alongside the name(s) of the participant(s): alexandra@thealternativeschool.com | Whatsapp: +40 752 081 021
