FUTURE PROOF CREATIVITY SERIES PRESENT KINDFUL BRANDS 2025

Since 2018, the UN has annually applauded the power of applied creativity by endorsing the SDG Lions—and 2025 is no exception (with top cases we’ll dissect at the event).

But beyond recognition, what truly guides businesses, brands, audiences, and the wider ecosystem? “An inner compass—Kindfulness as our north, with win-win-win as the consequence,” proposes The Alternative School, much in the line of Ajahn Brahm.

This event pairs EQ-driven, goosebump perspectives with award-winning case studies to prove - with numbers on the table - that doing good is good business, when guided by an ikigai formula, where profit for business and impact for community is totally doable.