What
WHEN
23.04 | 18:30 - 21:30
WHERE
THE GREAT HILL | COTROCENI
BUY
500 EURO + VAT
SEND your details & invoice data alexandra@thealternativeschool.com
PERONI & THE GREAT HILL PRESENT: THE FUTURE OF BEAUTY 2026
What does beauty mean today, when it shapes self-esteem, identity, relationships, professional performance, and the way we show up in the world?
This conversation explores whether beauty has a national identity, how cultural codes define and reshape beauty standards, and how brands decode these signals to anticipate the next big shifts in culture.
From beauty as expression, power, and survival strategy to its link with charisma, prosperity, and success, we’ll unpack how brands capture, amplify, and even redefine the invisible forces behind contemporary beauty.
Speakers
For whom
brand managers • marketing professionals • creatives • academics • diplomats • international relations professionals • leaders from banking, FMCG, beauty and adjacent industries • opinion leaders • entrepreneurs • anyone interested in how beauty shapes identity, trust, desire and influence
What's in it for you
Understand why beauty has become a cross-industry value engine
Decode how beauty shapes trust, desire, emotion, and perceived quality
Explore trends, forecasts, and case studies with business relevance across sectors
Learn how brands turn beauty signals into cultural relevance and measurable impact
Gain fresh perspectives on beauty as a language of identity, status, and self-expression
Connect with thought leaders, creatives, strategists, and cross-industry professionals
Access international insights shaping the next frontier of business and creativity
Plug into the #FutureProofCreativity community and its global perspective
What a delight
THE FUTURE OF BEAUTY
FEES:
Talent under 30 & small companies:
450 E + vat individual participation
750 E + vat for a team of 2
*10 scholarships for the best talent involved in BAM
Talent over 30 or companies with 10+ employees:
500 E + vat individual participation
850 E + vat for a team of 2
Pick your option and send your invoice data, alongside the name(s) of the participant(s): alexandra@thealternativeschool.com | Whatsapp: +40 752 081 021
