BRANDS TALK SERIES: IDENTITY & CULTURE: EASTERN EUROPEAN CREATIVITY
We’re bringing together highly awarded international speakers who have captured the essence of their cultures, transforming it into insights that have helped brands reshape their markets for good—deeply influencing their audiences' psyche, beyond mere visibility and profit.
This event marks the first in a series celebrating 20 years of TheAlternativeSchool’s Private Diplomacy, a relentless effort to elevate local creatives—both young and seasoned—in their pursuit of Lions. Since 2005, through consultancy, events, and training, we’ve passionately opened the Romanian market’s doors to the inner world of the planet’s most culturally relevant brands.
Hear, hear—to the next 20 years!
WHEN
24.04 | 18:00 - 21:00
BUY
199 € + VAT
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Speakers
For whom
The event is dedicated to competent, ambitious, and deeply curious professionals in the creative economy, including senior brand managers, marketers, communicators, designers, digital artists, content creators, creative PR specialists, game developers, strategists, diplomatic personnel, and business & cultural press.
What's in it for you
Meet top senior performers: Davor Bruketa, Tereza Sverakova and upcoming talented Young Lions
A rich, consistent, knowledge-focused event meant to enlarge people's perspectives on the latest& the hottest trends in culturally relevant creativity
Inspiration to set sails for remarkable brand evolutions & as consequence, internationally awardable campaigns coming from Eastern Europe
A delightful networking evening, with the elite of the marketing, brand management, cultural, creative & diplomatic communities
As always, a surprising experience for the palate.
Dress-code: white, turquoise & a dash of Gold. Anything that evokes summer, Provence or the French Riviera is welcome, after all, we are celebrating 20 years of Romanian performance in Cannes and vice-versa.
EVENTS
Asian Creativity 2026
What does Asian creativity mean today, beyond cliché, exoticism, news headlines and travel-dream destinations?
This conversation explores Asian brands as agents of evolution in a living laboratory where cultural intelligence, speed, discipline and appetite for innovation become ingredients for blooming businesses, while actively editing mentalities, shaping behaviours and accelerating the magnetic evolution of the region.
From Japan, Vietnam, Thailand, China, South Korea and Central Asia, we'll look at contemporary brands, cultural codes, hybrid identities, technology and new ways of speaking to Gen Z and Gen Alpha.
Through awarded case studies and first-hand stories, we'll unpack how Asian cultures connect ancient wisdom with ambitions for a prosperous future, choosing what to preserve and what to update from millennia-old rituals, while integrating status, wellbeing, life choices and social systems into vibrant business opportunities.
The Future of Beauty 2026
PERONI & THE GREAT HILL PRESENT: THE FUTURE OF BEAUTY 2026
What does beauty mean today, when it shapes self-esteem, identity, relationships, professional performance, and the way we show up in the world?
This conversation explores whether beauty has a national identity, how cultural codes define and reshape beauty standards, and how brands decode these signals to anticipate the next big shifts in culture.
From beauty as expression, power, and survival strategy to its link with charisma, prosperity, and success, we’ll unpack how brands capture, amplify, and even redefine the invisible forces behind contemporary beauty.
FUTURE PROOF CREATIVITY SERIES PRESENT KINDFUL BRANDS 2025
Since 2018, the UN has annually applauded the power of applied creativity by endorsing the SDG Lions—and 2025 is no exception (with top cases we’ll dissect at the event).
But beyond recognition, what truly guides businesses, brands, audiences, and the wider ecosystem? “An inner compass—Kindfulness as our north, with win-win-win as the consequence,” proposes The Alternative School, much in the line of Ajahn Brahm.
This event pairs EQ-driven, goosebump perspectives with award-winning case studies to prove - with numbers on the table - that doing good is good business, when guided by an ikigai formula, where profit for business and impact for community is totally doable.