The Future of Beauty 2026
PERONI & THE GREAT HILL PRESENT: THE FUTURE OF BEAUTY 2026
What does beauty mean today, when it shapes self-esteem, identity, relationships, professional performance, and the way we show up in the world?
This conversation explores whether beauty has a national identity, how cultural codes define and reshape beauty standards, and how brands decode these signals to anticipate the next big shifts in culture.
From beauty as expression, power, and survival strategy to its link with charisma, prosperity, and success, we’ll unpack how brands capture, amplify, and even redefine the invisible forces behind contemporary beauty.
WHEN
23.04 | 18:30 - 21:30
BUY
500 EURO + VAT
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Speakers
For whom
brand managers • marketing professionals • creatives • academics • diplomats • international relations professionals • leaders from banking, FMCG, beauty and adjacent industries • opinion leaders • entrepreneurs • anyone interested in how beauty shapes identity, trust, desire and influence
What's in it for you
Understand why beauty has become a cross-industry value engine
Decode how beauty shapes trust, desire, emotion, and perceived quality
Explore trends, forecasts, and case studies with business relevance across sectors
Learn how brands turn beauty signals into cultural relevance and measurable impact
Gain fresh perspectives on beauty as a language of identity, status, and self-expression
Connect with thought leaders, creatives, strategists, and cross-industry professionals
Access international insights shaping the next frontier of business and creativity
Plug into the #FutureProofCreativity community and its global perspective
EVENTS
Asian Creativity 2026
What does Asian creativity mean today, beyond cliché, exoticism, news headlines and travel-dream destinations?
This conversation explores Asian brands as agents of evolution in a living laboratory where cultural intelligence, speed, discipline and appetite for innovation become ingredients for blooming businesses, while actively editing mentalities, shaping behaviours and accelerating the magnetic evolution of the region.
From Japan, Vietnam, Thailand, China, South Korea and Central Asia, we'll look at contemporary brands, cultural codes, hybrid identities, technology and new ways of speaking to Gen Z and Gen Alpha.
Through awarded case studies and first-hand stories, we'll unpack how Asian cultures connect ancient wisdom with ambitions for a prosperous future, choosing what to preserve and what to update from millennia-old rituals, while integrating status, wellbeing, life choices and social systems into vibrant business opportunities.
FUTURE PROOF CREATIVITY SERIES PRESENT KINDFUL BRANDS 2025
Since 2018, the UN has annually applauded the power of applied creativity by endorsing the SDG Lions—and 2025 is no exception (with top cases we’ll dissect at the event).
But beyond recognition, what truly guides businesses, brands, audiences, and the wider ecosystem? “An inner compass—Kindfulness as our north, with win-win-win as the consequence,” proposes The Alternative School, much in the line of Ajahn Brahm.
This event pairs EQ-driven, goosebump perspectives with award-winning case studies to prove - with numbers on the table - that doing good is good business, when guided by an ikigai formula, where profit for business and impact for community is totally doable.