The Future of Creativity - 19th edition
The world’s most impactful campaigns, celebrated at Hilton Garden Inn, in the heart of stylish downtown Bucharest.
Event Overview
#CannesForClients, dedicated to brand stewards willing to step ahead
On July 31st, starting 6.30 PM, join us at Hilton Garden Inn, for an exclusive business intelligence event decanting the world’s most impactful campaigns recently awarded at Cannes Lions - the International Festival of Creativity, during its 71st edition. This event is designed for marketers, brand managers and creatives who are eager to stay ahead in their field and set the goals for a new creative year, while being aware of the latest insights.
Speakers & Topics
Creative data in FMCG: COSTIN BOGDAN, ECD McCann / CD Mastercard Europe, awarded in 2024 with Grand Prix in Creative Data, Gold in Direct, Silver in creative b2b for "Mastercard - Room For Everyone" & Gold in creative strategy & Bronze in creative effectiveness for "Mastercard Inclusive by Design".
Kindful brands - On SDG goals & responsibility beyond hypocrisy: TEODORA MIGDALOVICI, Creativity Ambassador
Creative PR resetting mentalities: MONICA CHIRILĂ, Communication Consultant @ Rogalski Damaschin PR / YLDigital2024
Projection: Commerce, Effectiveness & Creative Business Transformation Lions (a curated selection)
Intelligence in all its forms, from emotional to artificial, will guide the campaigns' selection and discussions, aiming to uncover the most effective strategies for impact, mindset, and high-quality business practices that make good money while drive uplifting shifts in the society's complex fabric.
Special Highlight
The CSR section is proudly introduced by Invizibilii.ro, the same platform dedicated to vulnerable communities, that supported the winners of the Romanian Digital Talent in this year’s festival competition.
Event Details
Date & Time: July 31st, 18.30
Location: HILTON GARDEN INN
12, Doamnei Street, Bucharest
Ticket Fees:
Individual: 120 EUR + VAT
Team of 2: 200 EUR + VAT
Special rate for #TheAlternativeSchool alumni and candidates under 30 enrolled in the Fall Module @FutureProofCreativity: 150 EUR + VAT for a team
What's in it for you
A rich, consistent, knowledge-focused event meant to enlarge people's perspectives on the latest& the hottest
Inspiration to set sails for remarkable brand evolutions & as consequence, internationally awardable campaigns
A delightful networking evening, with the elite of the marketing, brand management & creative communities
As always, a surprising experience for the palate: Consider "Nasul Contesei" as the Rose of the day. More to come.
Dress-code: white, turquoise & a dash of Gold. Anything that evokes summer, Provence or the French Riviera is welcome.
About #TheAlternativeSchool
Since its launch in 2005, #TheAlternativeSchool has been the catalyst for Romanian creativity, providing a platform for local talent to find its voice, be recognized and celebrated on the global stage. Through training, consultancy, recruitment, events, and competitions for young creatives (Young Lions for under 30, Roger Hatchuel Academy for under 25), #TheAlternativeSchool has been instrumental in discovering, cultivating and empowering local creative talent to go beyond self-imposed limits and resetting the entire market in the process.
In 2024, Eduard Dica, the Romanian delegate at Roger Hatchuel Academy, won Silver with his team, while Filip Gonzacenco, one of the numerous successful Alternative Alumni, secured several prestigious awards with his team at Publicis Paris.
Ticket Purchase
To buy tickets, please send your invoice details to Andra Serea, #TheAlternativeSchool’s communication architect, at andra@thealternativeschool.com. She will assist you promptly with all the necessary details.
Let’s stay in touch:
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Visual credits:
The Future of Creativity visual has been brought to life by Adelina Butnaru’s digital characters. To check this talented, highly awarded illustrator path, explore her website: adelinabutnaru.com.
