We have the shortlist for the international jurors, fingers crossed for the final step. Until then, a big round of applause for Maria Dragoi, Eduard Dica & Maria Hodor, the shortlisted candidates for this competition organised by The Alternative School since 2005. By the end of April we will know which one will represent Romania at The Roger Hatchuel Academy in Cannes Lions this year. Congratulations!

Open up your world and the world will open up to you

Congratulations for everyone who took this opportunity and solved the brief, in a genuine, complex, humorous, delightful key. They are one step closer to being an original, remarkable creative, exposed to international experiences. 

For the first top 8 candidates who opened their world, sharing the story of their best creative self, goodies are in order: a scholarship at "Future Proof Creativity: How to brand 2024+" with a new opportunity for Destination Cannes, via Young Lions competition. 

A big thumbs up for Monica Chirila, Ioana Costinescu, Maria Stanciu, Teodora Doroftei, Andreea Micu.

What does the jury say about the applications?

Ioana Halunga about Eduard’s application: “got some editing skills, humor, seems to have personality shining through”.

Diana Oprea about Maria Dragoi’s video: “it is very balanced, has the right amount of everything: humor, editing skills, storytelling, captivating intro, personality, measure, she spoke from her heart, very convincing tone of voice, for me it was perfect :)”

Alexandra Chipaila is saying about Maria Hodor that : “love the english and the editing is nice”. Diana Oprea added: “what she was really hard and unique - she succeeded to raise an emotion during a video presentation; the video exposing her views in such an elegant and skillful manner spoke for itself, she didn't need to go all „oh i did this this and that”, she just SHOWED us in a very poetic and artistic way.”

What are thoughts of the shortlisted?

Maria Dragoi: I have heard a lot about the Roger Hatchuel Academy and the wonderful opportunities it creates for its participants. To be honest, as a film director, I always hoped I would go first to Cannes for its famous movie festival, but I am beyond grateful to be shortlisted for its advertising counterpart. Both film and communications turned me into who I am. And I am ready for them to shake my creativity again, if I will have the opportunity to be one of the participants in the Roger Hatchuel Academy.

Eduard Dica: I am glad to be on the shortlist for Roger Hatchuel Academy this year. I am looking forward to this experience and I think it would really help me to develop my career and my creative thinking. 

Maria Hodor: “The Roger Hatchuel Scholarship is like opening a door to opportunities and industry insights, so who wouldn't want to go? I've applied for the chance to learn more about creativity and its importance in the modern industries, and also for the amazing experience offered by the Academy. 

For my application I've reflected about what I know about myself and about my inner creativity. The biggest challenge was compressing all of my thoughts into a quick but entertaining video. But, after a short brainstorming session I knew exactly what to do, which turned out to help me greatly in organizing my creative process.”

What’s next ?

Now the submissions are closed, but we are waiting for new, formidable, talented candidates in 2025! If interested, drop us a line.

For those who did not send the application for RHA, but are willing to discover more about the latest in the creative industry through the eyes of top notch international speakers, join us between 18.03-18.04 @The Alternative School latest Module: “Future Proof Creativity: How to brand 24+”

For those under 25 there are privileged fees and also opportunities to attend the school via scholarships, by remarkably solving the briefs.

A bit of history

#TheAlternativeSchool has been organizing the Roger Hatchuel Academy - competition since 2005, helping also young talent discover their calling and raise their careers in this field. Alumni had built incredible paths and they are strong bricks composing the big hall of fame wall of accomplished people in creativity.