KFC retail sauces – a bundle for social occasions

WHAT

We need to create the ultimate trio-bundle of KFC retail sauces, an add-on that you can bring to any BBQ party, dinner, friends’ gathering to spice up the meal & the good vibes.

BACKGROUND

KFC has 3 sauces launched in retail – the famous garlic one, the garlic & tomato and now the American Dip. They are the perfect add-ons for any at-home meal, not only going perfectly with chicken recipes, but also any other dishes you may think of.

DETAILS

We want to present them as a KFC trio for at-home cooking (or ordering). This means that we need to create a system/packaging that could fit all 3, as well as present their names and the KFC brand cues (logo, 3 stripes). The 3 products below.

Deadline: 6th of April

HOW AND FOR WHOM

The packaging should be interesting and eye-candy, easy to carry – meaning you don’t need to put it in a bag, but rather be able to take it with one hand – acting as a set containing the 3 sauces. Its target audience is, of course, the retail customers, KFC consumers, but also youngsters or young adults that may want a cool add-on for a home party.

END GAME

We need a prototype design that can be implemented and manufactured. It will potentially be used in KFC’s influencer and community giveaways, as well as in-store.

TECHNICAL DETAILS

Recipient’s height: 150 mm, top to bottom.

Top (diagonal): 53 mm.

Recipient’s width: 70 mm, at the largest point.

AWARD

If there is an application selected to be implemented, the winning team receives a 1000 E award (500 E/person) on the behalf of #TheAlternativeSchool. The name of the contestants, their story & the school’s will be communicated within the package and in the press & Social Media, when the package will be officially launched.

IMPORTANT

Proposals that are degrading, humiliating, risky, tacky, aggressive, or offensive will not get shortlisted or selected for potential implementation.

DELIVERABLES

On a google drive link, mentioning the name of the team:

• The design of the package in high-rez JPG & editable format.

• Min. 3 different promo simulations (SoMe/Poster – up to you).

• A3 board explaining:

1. The Insight.

2. The Concept.

3. The Strategy to make this package famous (The most efficient & engaging way to make this product design “a want to have one” item within its audience/communities).

4. Expected results.
   • The min. 3 visual simulations (of the package & the 3 promo simulations (SoMe / Poster – up to you).

RECOMMENDATIONS ON HOW TO MAKE A REMARKABLE BOARD

Give a cool name to the promo campaign for the 3 sauces.

Keep the copy concise, delightful, clear and non-redundant.

Have a remarkable product design idea.

Have a smart amplification idea to make the trio famous.

Have impactful, memorable visuals.

Respect the brand’s color codes (red & black).

Use visual languages & tone of voice that are relevant for the brand and its community (fun, entertaining, joyful, allusive, conversational).