Anthropology, Semiotics, Applied creativity in the service of brands, Businesses & Society at large.

WHO

LoveAndLobby -TheFestival is an international online creative competition, that celebrates the way contemporary brands use identity, local flavor, customs, tradition and pop-culture to solve universal solutions in local key, serving as catalyst for evolution, both in business and at society level.

VALUES

Diversity, Inclusiveness, Celebrating both the inner wisdom & voice of a given community or culture, while reaching out to the world at large.

WHY

To create a virtual library celebrating identity and local wisdom, applied in business and society, for the benefit of all.

WHAT WE NEED

Create a visual system to promote the nine festival categories (either in relation with the sections or independently). Explain the system in 150 words. Demonstrate the concept of your visual system by declining it in 3 different visuals, ready to be used on Instagram. Propose the best launching strategy idea to spread the news about the festival within the international creative community: 150 words.

FESTIVAL CATEGORIES

1. BEST USE OF SYMBOLS

2. BEST USE OF LOCAL INSIGHT brands tapping into local insight to solve a problem

3. BRANDS CELEBRATING TRADITION

4. BRANDS CELEBRATING POP-CULTURE

5. BRANDS ADDRESSING CULTURAL TENSIONS

6. BRANDS CREATING CULTURE

7. BEST CHALLENGE ON IDENTITY CLICHES related to age, gender, place of birth, beliefs

8. BEST USE OF CULTURALLY RELEVANT LOCATIONS

9. BEST CULTURAL AMBASSADOR Architect, Artist, Creative Director, Director, Inventor, Musician, Photographer, Producer, influencing & celebrating local culture

THE FESTIVAL HAS 5 SECTIONS EACH SECTION HAS A DIFFERENT JURY

1. BUSINESS & SOCIETY IMPACT win-win-win

2. INNOVATION & DESIGN graphic design / fashion / packaging / product / services / window display

3. NEW MEDIAS & TECH digital, SM, VR, AR, AI

4. PR & LOBBY

5. FILM short, documentary, fiction, musical video

TONE OF VOICE

Colorful, vital, diverse, opposites attract.

AUDIENCE

The international creative crowd: creators, producers, designers & clients.

MANDATORY

Use the existing LoveAndLobby logo, if necessary. Add info/elements, if necessary. However, the main logotype will remain unchanged.

NOTE

The general chromatic code for the LoveAndLobby platform and also for the Ladies First Magazines is GOLD / WHITE / BLACK / ANTHRACITE. For the festival visual expression, we encourage you to explore complementary graphic & chromatic formulas.

HISTORY

LOVEANDLOBBY.COM started as a private diplomacy platform exploring and promoting cultures of the world, especially those that have a stigma attached to their name/identity in the western media.

It includes a digital magazine, interviewing talent from around the world, currently focusing on the Middle Eastern region, and soon beyond.

Under the LoveAndLobby umbrella, there are also a series of hard copy magazines called #LADIESFIRST (including editions for Romania, Turkey, Israel), mapping creative industries of the world, with a soft spot for the gender tensions.

The plans around building a LoveAndLobby community of like-minded individuals include the LoveAndLobby Festival and the very first PRIVATE EMBASSY, a 200m space where exhibitions, creative residencies and the international creative crowd could interact and meet.

EVALUATION SYSTEM

From 1-5, where 1 is the lowest, 5 is the highest.

CRITERIA

30 % IDEA

-ORIGINAL, IMPACTFUL, FRESH, UNEXPECTED, CREATES INSTANT MEMORABILITY-

30% STRATEGY

-ABILITY TO UNFOLD / WILDFIRE KIND OF SPREADING-

30% EXECUTION

-IT GRABS YOU BY THE EYEBALLS AND RELEVANTLY STICKS WITH THE VIEWER LONG BEFORE EXPOSURE-

10% WOW FACTOR

USEFUL LINKS

Click on each symbol.

MBQ, a social entrepreneurship dedicated to saving & reviving the rromani tradition of jewelry making & metal crafts, is launching “Atelier Nevers”.

In the 2h timeframe, one can present his or her idea of jewelry. Then, guided by a designer, it will be put on paper.

Master Nevers, a highly skilled rromani craftsman, will help you translate it into a beautiful reality.

For safety reasons, a maximum of 5 people can attend at once, presenting the green pass.

Fee: 200 Ron / person

YOUR TASK

Create an integrated campaign strategy to promote Atelier Nevers, so it can reach the most talented, yet unknown jewelry designers out there.

Create a series of 3 visuals for Instagram and 1 Facebook cover to decline your strategy. A 2 min video would be nice as well, though not mandatory.

Povestea Bârlog a pornit la Cluj, în fosta fabrică Ursus, unde o echipă de rebeli determinati a spus NU etichetelor & standardizarii si a vrut să creeze un drum la mijloc între industrial si craft.

O gasca de berari, nebuni după bere dar si dupa ALTCEVA. Pe cât de multi oameni suntem în lume, pe atât de multe gusturi pot exista.

Astfel, Bârlog are in ADN celebrarea diferentelor de opinii, gusturi, credinte, pareri si crede cu tarie ca aceste diferente ii transforma intr-o comunitate puternica.

Adevarul arata cine suntem, cu bune si cu rele. Rebeli, dar hotarati, ei nu compromit calitatea si sunt mândri de tot ce iese din mâinile lor.

E randul tau la altceva. Construieste o campanie de activare digitala prin care Barlog celebreaza diversitatea, pornind de la tool-urile generatiei Z.