Eye Temple, the exquisite Romanian niche optical boutique, enthusiastically supports The Alternative School's programs and facilitates the live transmission of the most intense, interesting, funny and memorable moments from the Cannes Lions 70th edition. 

The event will be seen through the lenses of the Roger Hatchuel Academy winners, on the #TheAlternativeSchool Instagram account.

"It has been a joy to meet Alexandra (Chipăilă – Rogalski Damaschin) and Andra (Semciuc – Leo Burnett), the winners of the local competition for creatives under 23. They are talented, full of ideas, and have captivating personalities—exceptional ambassadors not only for Eye Temple's style, but also for Romanian talents ready to shine on the global stage. We can't wait to see them on the Croisette, wearing the frames they've chosen together and discovering what's most interesting at the 70th edition of Cannes Lions," said Hani Marin, Managing Partner at Eye Temple.

Madalina Pop and Ionut Raicu (Tribal DDB), the winning team of the Young Lions Design competition, will also be in charge of The Alternative School's Instagram throughout the festival.

Through their stories, we will immerse ourselves in the international competition's vibe, featuring the most talented young designers under 30, selected from several participating countries. Via stories, we will discover the unique perspective each of them chooses to explore, navigating the dense content from Cannes, including hundreds of seminars, panels, and workshops.

Madalina, Alexandra, Andra, and Ionut were involved in The Alternative School intense program and qualified for the Cannes experience upon the evaluation of remarkable jurors from around the world.

Shutterstock, a local partner of The Alternative School, is also offering an award to the winners: unlimited access to the visual resources platform for a year. The access to the festival experience for the Young Lions Design team 2023 was provided by one of The Alternative School's alumni who chose to remain anonymous.

About The Alternative School:

Founded by Teodora Migdalovici, with the support of an eclectic cohort of confirmed senior talents & influential business brands, #TheAlternativeSchool has been organizing the selection for the Roger Hatchuel Academy & Young Lions for over 18 years, sending hundreds of young creatives to the festival. Many of them have become leaders in the local and international creative industry. Alongside programs and specialized events for both juniors and seniors, the school is a cosmopolitan platform connecting the local industry with the most exciting global creative experiences. Over the years, program graduates have been awarded Gold, Bronze, and Order of Merit at the Lions festivals and beyond.

About Cannes Lions:

Cannes Lions, the international creativity festival, annually brings together over ten thousand delegates from around the world on the French Riviera, motivated to discover the most interesting communication trends. In 2023, the event celebrates its 70th edition.

About Eye Temple:

Eye Temple, the supporter of creatives at Cannes, has been a niche optical boutique active in Romania for over 25 years. With a portfolio of remarkable brands and a team of consultants providing guidance both from an optometric perspective and personal style, Eye Temple is a reference for those who value quality in all its forms, whether it's in the realm of medical care or design.

On September 28, Eye Temple and The Alternative School x LoveAndLobby will launch "The Future of Luxury," an event echoing the 70th edition of the festival, with a focus on the future of design, style, and contemporary luxury meanings.