"Luxury is almost never about money." "Not everything expensive is luxury." "Luxury is not just a passive investment; it can also be an active one." "Luxury means curation, editing, character, and personalization."

These are just a few of the ideas discussed at "The Future of Luxury," an event organized by The Alternative School in partnership with Eye Temple, the niche eyewear company endorsing Alexandra Chipaila (Rogalski Damaschin) & Andra Semciuc (Leo Burnett), the winners of the Roger Hatchuel Academy competition in Cannes Lions in 2023.

Teodora Migdalovici, the creativity ambassador, talked about trends in the communication of premium brands as they emerged post-Cannes Lions 2023 while also exploring a retrospective on the evolution of communication for luxury goods.

Iancu Guda spoke about the art of investing in companies that make history in this industry, and Vlad Gordan introduced the concept of Bespoke by Cartier for the first time in Romania.

Guests tried on the latest models from the #EyeTemple autumn collection and felt right at home in the Mindspace Victoriei’s chic space.

Marius Radu, Co-Founder Good Gaming Industry

"Good mood & lovely networking. The presentations were straight on point and so cool. Congrats, looking forward for the next one."

Stay tuned for more episodes in the #TheFutureOf series.