For the 19th edition in a row, TheAlternativeSchool is announcing the entries open for the Roger Hatchuel Academy preselection. RHA is a career accelerator for talent under 25th, happening during the Cannes Lions International Festival of Creativity 2024.

Enrolled students in educational programs related to creative industries, from design and foto-video to marketing & PR are invited to apply for the selection, by creating a 2 minutes’ film describing their creative journey, why they should be selected for the Academy, why international exposure is a plus for their career and how they intend to apply all the knowledge after coming back in the country.

The Ideal Student Profile

• 18-25 years’ old

• Interested in pursuing advertising and creative communications 

• Fluent English speaker: Able to confidently contribute to class discussions in English. This is a critical, mandatory requirement.

• Able to attend the full Academy program: a week in Cannes, during the Lions.

• Personality: Evidence of being a creative thinker, curious, a leader, entrepreneurial, a storyteller, culturally in tune with society, the industry and current affairs

• Community impact or solving problems in the community, schools or families  

• Diversity: Our role is to recommend an emerging talent for a creative potential incubator coming from all walks of life. He / She / They is able to have a constructive, inclusive attitude towards diversity in thought, gender, experience, culture and socioeconomic status. This is a critical, mandatory requirement.

  
  

Selection criteria:

Students will be judged on their:

• Originality 30%

• Storytelling & narrative: 30%

• Technical & Production skills: presentation, editing, flow: 30%

• Extra-something-only you can tell 10%

Stand out from the crowd

Your 2 min video creative-life story

Your video should show us who you are and how you’re creative. 

Be memorable. Show us your personality, your passion and your creativity. Tell us why you deserve the golden ticket to Cannes Lions.

• Be unexpected, yet relatable.

• Be authentic. Tell YOUR story and make it PERSONAL

• Tell us WHY you should attend the Academy & represent Romania in Cannes

• Explain how will you use the experience while back in the country 

• We look out for character, humanity, constructive attitude

• Pay attention to craft: video format, storytelling, design & edit

• Make sure you have rights for the content integrated in your video, be it music, visual & beyond

• Offensive, dangerous or tacky messages are disqualifying the application.

Important dates & deadlines:

24. 11. 7pm_ 9pm

On Zoom

First round of feedback for students attending Universities that have a partnership with The Alternative School & those who bought one of the under 25 packages.

19. 12. 7 pm_9pm

On Zoom

Second round of feedback for students attending Universities that have a partnership with The Alternative School & those who bought one of the under 25 packages.

Final deadline for all competitors:

14. 02. 2024, 23.59

The application pack:

 Send your application via email to win@thealternativeschool.com with:

-a YouTube link with the 2 min video in English having your name and surname

-a google drive link with your cv in English

-a photo to be displayed in communication if selected to represent Romania @TheRogerHatchuelAcademy

What’s in it for you, if enrolling?

*A video cv that can help you standing out from the crowd

*chances to win a scholarship at #TheAlternativeSchool next semester and further qualify for a Young Lions Competition. Explore here past semester content.

*belonging to a network of passionate talents aiming to perform internationally

*For the winner, a Cannes Lions unique experience, accommodation included

*part of #TheAlternativeSchool community, having access to all kinds of growth opportunities, from mentorship, internships to interesting recruitment formats, intensive training, career accelerators and events.

What is expected from you, if a winner:

*Be available for interviews and a professional photoshoot with the sponsor. You are a VIP now, you know, ready to inspire a new generation of talented professionals -)

*Post daily on all your social media insightful news from the festival & The Academy, under the school & the sponsor hashtag, in a collab format. After all, your platforms would serve as an uber shortcut with amazing content for the creative community, to get a taste & be inspired.

*Provide, after the event, the metrics of the posts for the sponsor

*Collab on all social media posts before, during & after the festival, when about content related to the Roger Hatchuel Academy

*Deliver a vibrant presentation about your experience @RogerHatchuelAcademy

*While at the Academy, be a passionate promoter of Romanian creativity (effervescent brainstorming on the format, ideas & strategies to be developed)

Meet the local jurors for #RHA 2024

Alexandra Chipăilă, Diana Oprea, and Ioana Halunga, three #TheAlternativeSchool veterans enjoying successful careers today, are evaluating the applications for the Roger Hatchuel Academy local selection, alongside Teodora Migdalovici, the School's founder.

Alexandra, Diana, and Ioana are all former graduates of #RogerHatchuelAcademy and have successfully blended their professional lives with their passions for arts in all shapes and sizes.

Alexandra Chipăilă currently works as a Communication Consultant at Rogalski Damaschin PR and, along with other friends, was involved in creating a successful NFT project. "In 2023 I was one of Romania's representatives at the Roger Hatchuel Academy during Cannes Lions, where I learned a lot, met people from all over the world, and, alongside 5 other creatives, won a competition launched by the UN. Not only was our idea appreciated, but the Chief Creative Officer of the United Nations expressed his interest in implementing the idea," said Alexandra, explaining the participation benefits for the applicants.

Ioana Halunga graduated from the Istituto Europeo di Design in Milan. She is a creative consultant across a complex range of UX domains (software, AI), digital product design, branding, or packaging for clients from Romania, Singapore, USA, Switzerland, Kuwait, Saudi Arabia, but always manages to find time and platforms to express her artistic persona. She is a music composer, does video mapping, illustration and seamlessly blends digital techniques with analog ones. You can see her works in exhibitions, at festivals & concerts and of course, on Insta.

Diana Oprea is a copywriter and content creator, a career complemented expressively by her musician journey. Diana works for Radio Romania, but in her free time she is a composer and a jazz singer under the stage name Anadi. She successfully attended “Vocea Romaniei”, and her Academy application was also a musical piece. "As Anadi, I combine acting, comedy, and music, I am reconstructing famous jazz pieces, and composing original songs. The experience I had at the Roger Hatchuel Academy gave me confidence. I learned to listen to my creative voice and follow my path and that’s a lot when you are at the beginning of your career," said Diana, to be found at @whoisanadi.

History:

Explore here the success story & life path of the Romanians attending the Roger Hatchuel Academy, since 2005.

Note:

We proudly teamed up with top level Universities in the country. The students enrolled at FJSC, FCRP, George Enescu National University of Arts & Transylvania University Brasov, can attend the two feedback rounds for free.

The first 4 RHA applications from each University will receive access @TheAlternativeSchool spring semester 2024, with destination Cannes Lions, happening in June, next year.

For those willing to simply apply for the Academy competition, no other feedback or other school related services, the entry is free of charge. For those under 25, willing to expand their performances in a guided format, explore all the growth packages below

*For those willing to expand their knowledge in a guided format and attend other School's events, explore the packages.