ESG & CSR experts, and the creative, marketing, and NGO communities are invited to Kindful Brands 2025—an unmissable event—on November 5, at Seneca Anticafe.

Since 2018, the UN has annually applauded the power of applied creativity by endorsing the SDG Lions—and 2025 is no exception (with top cases we’ll dissect at the event).

But beyond recognition, what truly guides businesses, brands, audiences, and the wider ecosystem? “An inner compass—Kindfulness as our north, with win-win-win as the consequence,” proposes The Alternative School, much in the line of Ajahn Brahm.

This event pairs EQ-driven, goosebump perspectives with award-winning case studies to prove - with numbers on the table - that doing good is good business, when guided by an ikigai formula, where profit for business and impact for community is totally doable.

Mihai Botarel / RXM Creative joins as speaker

From New York to Bucharest, from the heart of Cannes-award-winning campaigns to a space where empathy becomes strategy, Mihai Botărel, Co-founder and Executive Creative Director of RXM Creative, joins Kindful Brands - the event that kicks off the 2025 edition of #FutureProofCreativity.

As co-founder and Executive Creative Director of RXM Creative, an internationally recognized agency celebrated for the courage and originality of its campaigns, Mihai has redefined how brands communicate through culture. From collaborations with names like Ray-Ban, Christian Louboutin, L’Oréal, Under Armour, Tabasco, and Loro Piana, to projects with social and human impact, he has shown that authentic emotion is the most powerful form of strategy.

Among his landmark campaigns are “The Social Ego” - a toy that inflates with the number of social media likes it receives, offering an ironic and insightful commentary on digital vanity - and “Clickbait for Good”, which turned sensational headlines into tools for positive impact. His work was praised by The New York Times, The Guardian, and The New Yorker.

Kindful Brands to open FutureProofCreativity Module 10.11-8.12

This live event opens a new #FutureProofCreativity cMBA module - 9 intensive meetings from 7-9 PM, Mondays and Thursdays, on zoom, 10.11-8.12, with over 30 speakers from 12 countries, training talent to upgrade their marcom knowledge with international best practices and placing the very best on the Cannes Lions Experience orbit, in 2026, competing in Young Lions & Roger Hatchuel Academy.

Remember: 50 scholarships are available, via Ursus & Invizibilii.ro, for those willing to attend #FutureProofCreativity module.

What else is on the menu ?

The event is endorsed by Invizibillii.ro - ERA & ROGER HATCHUEL ACADEMY’s partner, sponsoring both the school, the selection and the presence of 3 outstanding young talents coming from vulnerable backgrounds, at Cannes Lions 2026.

Robert Pelin (CSR & Sustainability Coordinator, Invizibilii), with a presentation on the organisation's goals and achievements, is also among the speakers.

Curating the SDG Lions selection, alongside relevant stories from far away cultures, comes Teodora Migdalovici, TheAlternativeSchool.com & LoveAndLobby’s founder.

Stay tuned for more remarkable voices to join the speakers’ club.

When & Where?

November 5 | 6:30 PM – 9:30 PM

Seneca Anticafe

FEES:

Talent under 30 & small companies:

120 E + vat individual participation

200 E + vat for a team of 2

Talent over 30 or companies with 10+ employees:

155 E + vat individual participation

288 E + vat for a team of 2

FEES for the entire #FutureProofCreativity Module, KindfulBrands Included:

For under 30 & under 25 participants

1000 € + VAT / team of 2 under 30

500 € + VAT / individual under 30

800 € + VAT / team of 2 under 25

400 € + VAT / individual under 25

For participants 30+

1500 € + VAT for a team of 2 over 30

800 € + VAT for individual participation over 30

A Brief History

Since 2005, #TheAlternativeSchool has practiced private diplomacy to elevate Romanian talent—turning creativity into a national export—with alumni winning from Bronze to Cannes Gold, women advancing to See It, Be It via Ladies First, companies coached to enter and win the toughest competitions, experts serving on prestigious juries, and graduates shaping the industry at home and abroad.

To be continued